Summary
Senior WordPress Developer with 7+ years building scalable websites, digital platforms, and business systems. Specialized in WordPress architecture, custom development, technical SEO, UI/UX implementation, and performance optimization. Expands WordPress into broader systems through API integrations, automation workflows, database-driven applications, and AI-assisted development.
Experience
Senior Web Systems & Automation Engineer
Mar 2025 — Present
Seenergie Lifestyle Inc. · Philippines
- Own internal systems, automation platforms, and the company's digital infrastructure.
- Build full-stack applications with React, Tailwind, PostgreSQL, APIs, and cloud deployment.
- Built an internal invoice management system connecting operations, rider workflows, and external services — Google OAuth authentication, m360 SMS, and the Google Maps API.
- Built an internal AI-powered landing page builder that lets marketing create and deploy campaign pages without developer dependency.
- Architecting an internal SEO intelligence platform that centralizes WordPress REST API, Google Search Console, GA4, and Rank Math data with AI-assisted insights.
- Designed reusable WordPress structures (ACF, custom post types, modular templates) for marketing builds.
- Use Claude Code and AI-assisted workflows across architecture, coding, debugging, and delivery.
Freelance WordPress Developer
Oct 2023 — May 2025
Self-employed · Philippines
- Developed and maintained WordPress sites for international businesses.
- Built WooCommerce platforms and custom solutions.
- Created custom Elementor widgets and dynamic ACF content structures.
- Rebuilt unstable sites into optimized, maintainable systems.
- Integrated payment gateways and third-party services.
- Improved Core Web Vitals and technical SEO.
WordPress Developer
Mar 2025 — Apr 2025 · short contract
Ethos Bytes · Philippines
- Built WordPress sites from provided designs.
- Converted UI concepts into responsive implementations.
- Used ACF Pro with structured architecture and reusable components.
WordPress Developer / UI & Web Experience Engineer
Sep 2024 — Mar 2025
Seenergie Lifestyle Inc.
- Designed and built UI/UX from concept to implementation in Figma.
- Converted designs into production WordPress with Elementor and custom development.
- Architected and launched 50+ AI-assisted landing pages aligned to campaigns.
- Built dynamic content systems with ACF/SCF and custom post types.
- Shipped frontend enhancements and SEO structure improvements.
WordPress Developer
Oct 2018 — Oct 2023
Bullseye Solutions Inc. · Philippines
- Developed and maintained multiple WordPress/WooCommerce platforms.
- Built e-commerce with product systems, payments, and marketing integrations.
- Delivered custom forms, dashboards, and content management features.
- Handled the full lifecycle — deployment, hosting, maintenance, troubleshooting.
- Improved performance through caching, image optimization, and database improvements.
- Contributed to a clinical web application (CodeIgniter, MySQL).
Selected projects
Personal & open-source
keel — a personal, independent open-source CSS framework, published on npm as keelcss. Zero dependencies, no JavaScript: five native cascade layers, a full component library, and a design-system generator that seeds a full token system from a few brand colors and a fluid type scale, with WCAG AA enforced in code. Ships a CLI and MCP servers for AI tools. MIT.
Prototype Lab — 21 self-built prototypes, each its own design system.
Client & professional work
Mamas & Papas — scalable e-commerce on a custom child theme; CPT + ACF dynamic architecture, PayPal + PayMongo, Mailchimp, analytics.
Internal Invoice & Rider Management System — PostgreSQL, APIs, Google Maps, SMS, authentication.
Nexus SEO Intelligence Platform — centralizes performance data with AI-assisted recommendations (WordPress API, GSC, GA4, Rank Math, AI APIs).
AI-Powered Landing Page Builder — React, Tailwind, WordPress, AI workflows.
Love to Dream Philippines — WooCommerce migration with dynamic content and performance optimization.
Certifications
- Increase SEO Traffic with WordPress — Coursera, Feb 2026
- Create a Website Using WordPress: Free Hosting & Sub-domain — Coursera, Nov 2023
- Develop a Free Website with WordPress — Coursera, Oct 2023
Education
- BS Information Technology — Lyceum of the Philippines University, 2013 — 2018
Languages
- Tagalog — native
- English — professional working proficiency