Daiven Reyes — Web systems & automation
I build websites and systems. This is my workbench.
Ship small. Learn by making. Every build counts.
21 prototypes· 5 design batches· 7+ years building
The Prototype Lab
Self-builtFictional brands and small tools I design and code from scratch to practice and explore — each with its own design system. All of them are live demos you can click through.
Enter the lab →In the shop
BuildingTwo tools I'm building for myself — both started as prototypes in the lab and became real. keel is open source now; inwright is private while it grows.
inwright
A zero-dependency static site generator and flat-file CMS with a local visual studio. Markdown files in, a finished website out — always in the act of building.
keel
A standalone, zero-dependency CSS framework: five native cascade layers, fluid type and spacing, a full component library, and a design-system generator that seeds a whole token system from a few brand colors and a type scale — WCAG AA enforced in code. Install with npm i keelcss or link one CSS file.
What I do
CapabilitiesWordPress architecture & custom development
Custom themes, plugins, and dynamic content structures for marketing sites, storefronts, and platforms.
Full-stack systems
Internal tools and business applications — data models, authentication, API integrations, and cloud deployment.
SEO & growth engineering
Technical SEO as part of the build — performance, structured data, and analytics pipelines.
AI-assisted development
AI as part of how I work — architecture planning, coding, and automation workflows.
Experience snapshot
7+ years- Senior Web Systems & Automation Engineer Seenergie Lifestyle Inc. 2025 — present
- Freelance WordPress Developer Self-employed 2023 — 2025
- WordPress Developer Bullseye Solutions 2018 — 2023